![]() It spoke about its investments in various adtech and ad formats, including more traditional ones and newer technologies, like AR, and noted it was working to enhance the quality of engagement and conversions. Updates, posts, and news about Snapchats official developer toolkit. ![]() Theyre easy to develop, and they work for all Snapchatters, on any kind of device, with no installation required. Its DR platform was the primary driver of its ad revenue compound annual growth rate of over 50% in the five-year period ending 2021. Snap Minis are bite-sized utilities that launch right in Snapchat. Snap said its primary advertising focus in the near term is direct response (DR) advertising, which represents approximately two-thirds of its business and is growing at a faster rate than its brand-oriented business. Snapchat also touted the success of its $3.99/month paid subscription, Snapchat+, which now reaches 2.5 million subscribers - a more exact figure than the 2+ million announced during earnings. #tiktok, meanwhile, announced its 1 billion monthly active users milestone in 2021 and was forecast to reach 1.8 billion by year-end 2022. Snap launches Creative Kit for Spotlight, which will let developers put their apps inside Snapchat's TikTok rival Spotlight Ride the wave of virality for downloads Snapchat is making it easier for developers to use viral content to directly promote their apps. #pinterest, recently said it reached 450 million monthly users. ![]() ![]() The company said it sees a path to reaching over 1 billion people in the next two to three years.įor reference #Facebook reported 2.96 billion monthly active users. Snap shared that of its 750 million monthly active users, 150 million were in North America (20%). The feature was highlighted by Matt Navarra on Twitter, and a TikTok spokesperson confirmed the test in an email to The Verge. ![]()
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